Online service provider United Online has agreed to purchase global florist FTD Group Inc. In a deal worth $800 million. The buyout diversifies Woodland Hills-based United Online and gives additional revenue streams from e-commerce and retailing. “Our proven expertise in implementing marketing initiatives to drive results should enable us to leverage the FTD brand and bring FTD products to United Online’s over 50 million consumer accounts,” United Online Chairman, President and CEO Mark R. Goldston said. Under terms of the merger agreement FTD shareholders will receive cash, United Online shares and a principal amount of secured notes.
