ESPN, looking beyond the middle-aged male sports fan, will unveil a new digital strategy Wednesday aimed at the Dogtown crowd. The move seeks to establish online what the Walt Disney Co.-owned cable channel did more than a decade ago in television when it created the X Games, a twice-yearly competition of assorted nonteam, untraditional sports events catering to extreme sports enthusiasts. For the full story visit www.latimes.com/business/la-fi-espn30-2008jul30,0,881677.story
