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Friday, Apr 19, 2024

NBC, ABC and CBS to tone down ‘upfront’ advertising sales events

For decades, this has been the week for network television to strut its stuff. But not everyone is in the mood to party this year. Typically, the major broadcast networks — Fox, ABC, CBS and NBC — have spent about $5 million each to whip up excitement among advertisers for their new fall schedules. They would fly hundreds of stars and executives to New York for extravagant presentations at tony Manhattan venues, followed by lavish parties. The five networks, including the upstart CW, rounded up $9.3 billion in prime-time commercial sales in the weeks after last year’s “upfront” presentations. For the full story visit http://www.latimes.com/business/la-fi-upfront12-2008may12,0,4934699.story

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