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Friday, Apr 19, 2024

Advertisers in touch with teens’ cellphones

As she readied for last night’s prom, Jamie McGraw asked her friends for advice about hairstyles, shoes and a dress. She also turned to her cellphone for a little help. McGraw receives daily text messages from Seventeen magazine about fashion, including tips about what to wear to the prom. She planned to take the magazine’s suggestion to wear a brightly colored outfit and be prepared for “dress malfunctions.” “When the texts recommend a certain look that sounds good, I will try it out, but it doesn’t always mean buying something,” the 17-year-old Laguna Niguel resident said. For the full story visit http://www.latimes.com/business/la-fi-teenphone23-2008may23,0,6658236.story

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