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Wednesday, Apr 24, 2024

Investors Put $35 Million Into Marketing Firm

Marketing firm Advanstar Communications Inc. received $35 million in new capital following a restructuring of company debt. The money came from principal stakeholders in the Woodland Hills-based company, including Anchorage Advisors and Veronis Suhler Stevenson. Advanstar develops marketing campaigns in print media and online and produces trade shows for the fashion, life sciences and powersports industries. “With a stronger capital structure, enhanced balance sheet and significant capital investment, our customers can be assured of our commitment to continuing to deliver innovating quality products and services for many years to come,” said Advanstar CEO Joe Loggia. Mark R. Madler

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