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Friday, Apr 19, 2024

Guitar Center’s Online Selling Turns Global

Guitar Center is now selling products through its Web site to more than 90 countries, the Westlake Village-based musical instruments and equipment retailer announced. Guitar Center has partnered with the company FiftyOne to extend its e-commerce operations to the other countries in 42 currencies, with all applicable taxes, duties and shipping costs included in full. “We are thrilled to have been able to extend the Guitar Center brand to consumers worldwide,” said Richie Pidanick, the company’s vice president. “We wanted to make sure that these consumers had a first-class customer experience from the moment they land on our website and start shopping, until the moment the order arrives at their door. With FiftyOne, we’ve been able to make this a reality.” Jessica Vernabe

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