Guitar Center, the Westlake Village retailer of musical instruments, today launched the latest installment of its artist discovery program, Guitar Center Presents Your Next Record with T-Pain.
The competition will offer one participant an opportunity to record with Grammy-winning artist, writer and producer T-Pain. Registration began today and will end on April 4.
Participants have nine weeks to submit an original track to the competition’s official website. Online music company, NXTM, will utilize its social media ranking platform to host and judge the first round. Competing artists will be ranked on how well they're able to connect with fans through social media.
The final winner will be selected by T-Pain and a panel of judges. The grand prize package includes a complete Pro-tools HD Native recording studio, a single produced and written by T-Pain and worldwide music distribution through Tune Core.
In a prepared statement, Dustin Hinz, director of music and entertainment marketing and artist relations for Guitar Center, said the program was created to allow undiscovered musicians a platform to get their song heard.
"Each session we have seen an increase in the entries and even more talented winners, including last session's winner, Brandon Green who was hand-picked by Keith Urban. T-Pain is sure to bring a fresh perspective to judging and producing this year's competition and we can't wait to see how it all plays out."
In addition to Your Next Record, Guitar Center sponsors several programs that target emerging artists including Guitar Center On-Stage, Guitar Center Singer-Songwriter and Guitar Center's Drum-Off.