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Chatsworth Firm Reaches Rite Aid Deal

Provision Interactive Technologies Inc. will install 3-D kiosks in Rite Aid stores in Los Angeles as part of a deal with the drug store chain. Chatsworth-based Provision will start the first phase of its kiosk rollout in 200 stores in Los Angeles and New York, and then work with Rite Aid Corp. on expanding to more stories. Rite Aid, based in Pennsboro Township, Pa., is the third largest drug store chain in the U.S. after CVS Caremark Corp. and Walgreen Co. Provision kiosks use 3-D holographic videos projected from a screen that do not require special glasses to see. The kiosk have an interactive touch screen to print coupons, allowing Rite Aid to offer influences sales in the stores. “Rite Aid customers will enjoy an engaging 3-D holographic experience and be immediately rewarded with coupons, promotions, and other giveaways for both in-store products and wellness related local professional services, such as doctors, dentists, and optometrists,” said Provision Chief Executive Curt Thornton in a prepared statement. Provision kiosks are also displayed at Circle K convenience stores in the United States, among other locations. The company recently completed a deal to install its displays at stores in Europe.

Mark Madler
Mark Madler
Mark R. Madler covers aviation & aerospace, manufacturing, technology, automotive & transportation, media & entertainment and the Antelope Valley. He joined the company in February 2006. Madler previously worked as a reporter for the Burbank Leader. Before that, he was a reporter for the City News Bureau of Chicago and several daily newspapers in the suburban Chicago area. He has a bachelor’s of science degree in journalism from the University of Illinois, Urbana-Champaign.

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