True or not, emergency rooms have a well-established reputation as places where patients who desire care immediately can end up waiting hours.

Now, local hospitals from Burbank to the Conejo Valley are borrowing a bit from both Madison Avenue and Silicon Valley to change that: they have been erecting billboards promising shorter wait times, often through the use of texting and apps...

Join our Membership to get the full story.

Are you a current Member? Sign In