How do you make your brand stand out when nearly all your competitors claim to be all-natural?

In the case of David Stearn and Linda Mills, co-founders of Derma E in Simi Valley, it comes down to sticking to your thesis that Vitamin E is good for skin, and using new technology to enhance it.

This past year the company pushed the innovation envelope by infusing its therapy body-care line with “full-spectrum” Vitamin E...

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