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Thursday, Mar 28, 2024

Cap Reminds Pot Patients To Medicate

Larry Twersky sees a new market for his prescription bottle timers among medical and recreational marijuana users. Twersky’s Moorpark company TimerCap LLC has produced pill containers since 2009, selling them through pharmacy chains Rite Aid Corp., CVS Health Corp. and Walgreens Boots Alliance Inc. But he has tweaked the design to hold marijuana and cannabis concentrates and top it off with a cap containing a built-in stopwatch that keeps track of access. The clock resets to zero whenever the bottle is opened to let the user know how much time has passed since the drug dose. Dubbed the Mary Jane Collection, the bottles are available through the TimerCap website and select dispensaries. With the passage of Proposition 64 in November, dispensaries in California can start selling recreational pot in 2018 – and Twersky anticipates an uptick in his sales. “We are going to find a whole new group of users starting to take cannabis who have never done it before and they need some monitoring tools,” he said. Whether a patient is taking prescription medicines such as oxycodone or medical marijuana, TimerCap can make the experience safer, Twersky believes. Part of his marketing pitch is to let consumers know that before they get behind the wheel of a car they should think about when they last used a prescription drug. Also, for the recreational marijuana user, the timer cap is a way to show law enforcement when the drug was last taken in the event they are stopped and the drug is with them in a car, Twersky said. “We are trying to make it safer to carry and use,” he added. Adam Bierman, chief executive and co-founder of MedMen, a Los Angeles cannabis consultancy, said innovations such as the TimerCap product show that the industry is maturing and will continue to do so as the market grows. “We are expanding our talent pool and resources as companies, both new ventures and from other industries, jump into this space to offer products and services,” Bierman said in an email statement. The Mary Jane Collection ranges in size from a half-ounce container for concentrates to the extra-large 7.5-ounce bottle that can hold vape pens. “We call it ‘the willy’ because it is the biggest one you get,” Twersky joked. The cost for a pack of four on the website is $19.95 including shipping, a price that Twersky said was the company’s sweet spot. The bottles and caps are assembled by New Horizons, a nonprofit in North Hills serving people with special needs. For dispensary sales, Twersky said the company will customize the bottles to include the retailer’s name and phone number. “It is a great viral marketing tool to get new patients in,” Twersky said. – Mark R. Madler

Mark Madler
Mark Madler
Mark R. Madler covers aviation & aerospace, manufacturing, technology, automotive & transportation, media & entertainment and the Antelope Valley. He joined the company in February 2006. Madler previously worked as a reporter for the Burbank Leader. Before that, he was a reporter for the City News Bureau of Chicago and several daily newspapers in the suburban Chicago area. He has a bachelor’s of science degree in journalism from the University of Illinois, Urbana-Champaign.

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