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Thursday, Mar 28, 2024
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Mr. Tortilla Gets Deal with Smart & Final

Mr. Tortilla, a family-owned food manufacturing startup in San Fernando, announced this week a distribution deal with warehouse-style food and supply chain Smart & Final. Mr. Tortilla’s artisan tortillas will be available in more than 180 Smart & Final stores throughout California. “We are fighting back against the notion that all tortillas are the same,” said President Anthony Alcazar in a statement. “Tortillas like ours have not existed on store shelves until now.” The company’s product line includes such variations as savory spinach, jalapeno and cilantro and gourmet white tortillas. Mr. Tortilla, founded in 2012, was in the news recently after filing for Chapter 11 protection from creditors. In the filing, the company alleges the small business lender Valley Economic Development Center mismanaged Mr. Tortilla’s loans and strongarmed it into taking on more debt than was necessary, forcing it into Chapter 11.

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