Outline at NoHo has jumped categories from contour into full-scale in-fill. Located at 11324 Victory Blvd., the three-story multifamily complex, situated on less than half an acre and totaling 50,000 square feet when completed, will offer 27 single-family homes with three bedrooms, 2.5 to 3.5 baths, a two-car garage and a rooftop deck. Verono Homes, a homegrown Valley developer of inexpensive units with 55 projects that includes several currently underway in Venice, Boyle Heights and Highland Park, is behind the Outline project. Outline soft-debuted its first round of smart device-laden, contemporary living situations in North Hollywood Oct. 10 with a dinner catered by NoHo-based Filipino cuisine Tatang. Among the guests: Better Shelter founder Steve Jones. Outline solidifies just as the market of North Hollywood, fueled by a thriving arts district with a quirky restaurant and cafe scene, comes into its own. The market has attracted growing attention as an office hub, with deals such as ITV America’s relocation from Sherman Oaks to 5250 Lankershim Blvd., Titmouse Animation’s expansion into 5200 Lankershim Blvd. and 4640 Magnolia Blvd., and Fox’s acquisition of Bento Box Entertainment at 5161 Lankershim Blvd. Andrew Raitt, co-founder of Verono Homes with wife Christine Ver Raitt, told the Business Journal that Outline, their most ambitious undertaking since they founded their company in 2012, is a full-circle moment for the lifelong Valley resident, who grew up in Van Nuys and North Hollywood. Raitt told the Business Journal that his first NoHo project was re-doing “a cute little duplex on Kraft (Avenue),” which was falling apart and termite-ridden. Raitt originally eyed a $400,000 listing but sold it for nearly double that. Raitt credited his wife for the interior “design and curation,” and he also commended officials in North Hollywood for being development-friendly and fast-tracking Outline. His secret, he revealed, was not to trade concessions (density, height, etc.) for incentives, but to color in-between the lines per zoning limitations and make those hues as spectacular as possible, including smart home devices, in-ceiling speakers, Panasonic air-purification tech and floating metal stairs add to the experience. With Metro Orange and Red lines, and the incoming NoHo West mixed-use complex about to bring top-notch retail and residential product by year’s end, NoHo is the perfect setting for this project. “It’s going to continue to blossom,” Raitt said of local mass transit. “There’s so many people utilizing the public transportation here.”
