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Thursday, Mar 28, 2024

Coffee Perks Up Sales at The Airport

Jones Coffee Roasters in Pasadena has struck a deal to be the exclusive coffee supplier for all food and drink vendors at Hollywood-Burbank Airport, effective by year’s end. “This is going to be huge for my business,” said co-owner Chuck Jones. “When we were setting up for the account, they wanted branded cups. We had to order a million cups that are supposed to last two and a half months. If you run the numbers … that’s 13,000 cups a day.” He expects Jones Coffee to grow 10 percent as a result of the deal. “That (the airport is) giving a small business like ours this kind of opportunity gives me more confidence in our business environment,” Jones said. Jones said the airport’s dining concessionaire Metropolitan Culinary Services ended a deal with its old supplier, Peet’s Coffee & Tea, after reports surfaced in March that parent company JAB Holding Co., based in Luxembourg, used Russian civilians and French prisoners of war as forced laborers under the Nazi regime in the 1940s. Jones Coffee Roasters is the product of a long line of coffee farmers in Guatemala. Jones’ great-grandmother and great-great grandmother began growing high-grade coffee beans in the country’s highlands in the mid-1870s, establishing Finca dos Marias (“The Farm of the Two Marias”). Today, Jones Coffee sources about half of its beans from that farm. The rest are sourced directly from sustainable farms in Tanzania and Sumatra. In addition to its four brick-and-mortar coffee shops in Pasadena, Jones Coffee supplies schools like Otis College of Art and Design and University of La Verne in the Inland Empire and is a wholesaler for sandwich shop The Carving Board in Burbank and Lemonade, a café chain with Valley-area locations in Studio City, Glendale and Toluca Lake.

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