Cinedigm Corp. this fall will launch a female-focused streaming channel.
The Sherman Oaks entertainment content distributor will make MyTime Movie Network available through major streaming services, including Roku, Android TV and Apple TV, among others.
Upon its launch, a library of popular and award-winning films from all genres will be shown, including thrillers such as “Final Girl,” starring Abigail Breslin; date-night comedies such as “What Goes Up,” with Hilary Duff; musicals, including “Pure Country 2” featuring Michael McKean, and family dramas such as “The Reliant,” with Kevin Sorbo.
Additionally, the company will stream original movies and series, as well as lifestyle content focusing on travel, health, motherhood, cooking and beauty.
Alexandra Viglione, head of product for Cinedigm Digital Networks, said there is a lack of ad-supported channels catering specifically to female audience and it is time to change that.
“In this era where many households have been forced to cut costs, Cinedigm is focused on catering to the needs of these viewers seeking high-quality, free, ad-supported television content via their connected TVs,” Viglione said in a statement. “Available both at home and on the go, MyTime Movie Network is perfectly suited to meet the needs of viewers’ evolving viewing habits and growing demand for non-subscription-based entertainment.”
The announcement of MyTime Movie Network was made on Monday. On Wednesday, shares in Cinedigm closed down 11 cents, or more than 5 percent, to $1.80 on the Nasdaq, on a day when that market closed up nearly 1 percent.