Cinedigm Corp. has partnered with Party Crashers Media to distribute a progressive political, news and lifestyle network.
The Sherman Oaks entertainment content company will launch The Party Crashers Channel in the first quarter of next year and make it available as a free ad-supported linear television channel and on ad-supported video-on-demand platforms.
The channel will include both curated independent progressive shows and original programming, including a flagship daily news panel show, edgy late-night talk and comedy shows and lifestyle, pop culture and entertainment series.
Sue-Ling Braun and Jamie McGurk, founders of Party Crashers Media, in Beverly Hills, said the under-50 demographic does not see its news and information needs met by legacy media and the company’s channel will be the go-to location for those bringing new solutions to today’s issues.
“Progressives, particularly GenZ and Millennials, are united in their vision of a more humane and egalitarian world and we will showcase that sensibility in our programming and across our channel,” Braun and McGurk said in a statement.
Tony Huidor, general manager of Cinedigm Digital Networks, called McGurk and Braun lifelong political activists with a commitment to making the world a better place.
“We are thrilled to bring The Party Crashers Channel to a political arena in dire need of a fresh, independent political perspective,” Huidor said in a statement.
Jamie McGurk is the wife of Cinedigm Chief Executive Chris McGurk. But he is not involved with Party Crashers Media or its channel, and Cinedigm only distributes it.
Shares of Cinedigm (CIDM) closed down less an a cent, or a fraction of a percent, to 90 cents on the Nasdaq on Monday while that market closed up 1.9 percent.