Bold Collective, a Thousand Oaks-based brand consulting studio, announced a rebrand last week with a new name as well as the launch of their new connected television ad management division, SecondPage.
Bold Collective, formerly Bold Screen Media, is entering its sixth year of operation offering brand identity and design consultation and reports an uptick in growth compared to 2020.
“The industry is ever-changing, and brands need to be more selective with identifying digital companies that can help with certain pinpoint solutions across the digital landscape,” Chief Executive Dan Alexander said in a statement. “While we have always focused on two of the fastest growing environments of digital, mobile and connected TV, we wanted to address the select divisions to our clients and publishers around our specific areas of focus.”
In addition to the name change, the business has launched a new division, a connected TV ad manager business called SecondPage. It will offer both impression-based rates for secondary market branding objectives as well as performance-based pricing models.
“SecondPage has been a year-long project in the works, and we couldn’t be more excited to announce the launch of this division. Working with CTV channels that often get unrecognized nor receive the credit they deserve is a secondary market that we're very comfortable helping grow,” Alexander said in his statement.