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Sunday, Mar 3, 2024

Area firm pioneers 3-D advertising

Floating above a retail display in an Oregon supermarket, the image of the Coke can looks realistic enough to grab. But it’s only a hologram: a full-color, high-resolution image created by Provision Interactive Technologies, the Chatsworth-based company that is pioneering the use of 3-D videos and images for commercial advertising. “A marketing genius came up with the name 3DEO,” said Provision Chief Executive Officer Curt Thornton. “Back in the early-1900s, there was audio. In the 1970s and ’80s, we have video. In 2000, we have 3DEO.” For the full story visit http://www.dailynews.com/ci_9871288

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