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CenterStaging Launches rehearsals.com

By Vanessa Herman Staff Reporter CenterStaging, Burbank-based creator of worldwide digital entertainment content for online distribution, and Major League Baseball Advanced Media (MLBAM) will partner to launch website rehearsals.com. CenterStaging’s rehearsal.com will be built by MLBAM, the Internet company that manages MLB.com. The website will showcase musical artists as they get ready for concert tours, television appearances and recording sessions. The website will include video performances, music news and weekly profiles of the musicians. CenterStaging’s current programming for the website includes music artists The New Cars, Wind & Fire, the Pussycat Dolls, Tom Petty and the Heartbreakers and Dave Navarro. CenterStaging has rehearsal and studio production facilities with a 150,000 sq. ft. campus, 11 rehearsal studios, one sound stage, a broadcast center and thousands of musical instruments and backline equipment. CenterStaging’s CEO Roger Paglia, said in a statement, “CenterStaging’s strategic mission is to capture a piece of the worldwide multibillion dollar digital marketplace. We partnered with MLB.com because Bob Bowman and his team are second to none and have demonstrated an unsurpassed track record in the digital marketplace. They have shown an extraordinary ability to create long-term business and revenue growth through the delivery of streaming video and other advanced forms of online programming and e-commerce.” Tommy Nast, Executive Vice President of Business Development for CenterStaging said the website’s business model is set up to generate revenues through advertising. There are plans to include downloads of emerging artists’ music. Nast said, “We want to be advertising driven and creative in the way we do that without jeopardizing the artistry in there.”

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