Cinema Ride, Inc. a Studio City-based company that sells half priced, same-day tickets to Las Vegas shows, has announced that it has formally changed its name to the Tix Corporation. The corporation’s wholly-owned subsidiary, Tix4Tonight sells the tickets from booths located on the Las Vegas strip. According to the company, the company’s new name reflects its current and future business direction. The company also announced that Tix4Tonight experienced a 64 percent increase in ticket sales for February 2005 as compared to February 2004. It attributed the growth to the opening up of a third ticket booth facility located at the Las Vegas Fashion Show Mall. The company plans to open up its fourth Las Vegas location later this year on the Southern end of the strip.