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Tuesday, May 30, 2023

DIC Launching Eloise Line

DIC Entertainment, Inc. added the girl’s property Eloise to its line of products after being named as the exclusive global licensing agent, the company announced. Burbank-based DIC will develop a licensing and merchandising program for Eloise targeting girls ages 4 to 8 years old with toys, books, apparel and accessories. The rollout of the merchandise program begins in spring 2008. The timing to launch the Eloise products coincides with the premiere of a new movie and Broadway show slated for next year, said DIC Chairman and CEO Andy Heyward. “We look forward to introducing this classic brand to a new generation of young girls,” Heyward said. The DIC catalogue also includes “Strawberry Shortcake,” “Madeline,” and “Mommy & Me.”

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