The Walt Disney Co. announced Wednesday the launching of a new wireless service designed for families that allows management of phone use. When made available in June, DisneyMobileSM will provide not only functions for parents to monitor their child’s phone use in real time but also entertainment features to personalize and customize their mobile phones. The new service addresses what parents look for in mobile service while balancing what younger family members want in a cell phone, said Steve Wadsworth, president of Walt Disney Internet Group. “Disney Mobile uses sophisticated technology to make family communication better and easier to manage than ever before,” Wadsworth said. “Never before has a mobile service offered such a feature-rich, customizable experience for both parents and kids.” The service also features the ability for parents to control when their child uses their phone; the ability to send priority messages to family members; and global positioning system technology to locate cell phones.
Disney Launches New Wireless Service