The Walt Disney Co. and renowned comic book artist Stan Lee inked a deal giving the media conglomerate first look at content created by Lee’s POW! Entertainment. Lee created such action hero icons as Spider-Man, The Hulk, and X-Men, all of which have been turned into film characters. “We’re very excited to be working with [Lee] and his talented team in creating some incredible new motion picture experiences,” said Disney Studios Motion Picture Production President Oren Aviv. Teaming with Disney is the best way to bring the Stan Lee and POW! Brand to all media because the company understands the importance and value of developing and marketing new global franchises, said POW! COO Gill Champion. “We are incredibly impressed with the professionalism and valuable input from the executive and creative talent whom we now so eagerly join,” Champion said.