Dole Food Co.’s fresh fruit division launched a new website to provide information on its organic bananas operation, the Westlake Village-based company announced. Dole Fresh Fruit International, Ltd. produces organically-grown bananas in its own farms and sources from independent organic growers located in Honduras, Ecuador, Dominican Republic, Colombia and Peru. At doleorganic.com, a user can find details on the location and certification of banana farms, learn more about the grower, and read stories about Dole-sponsored projects in the communities and look at pictures. The new tool is ground-breaking, interactive and allows consumers to virtually visit farms where Dole organic bananas are grown, said Frans Wielemaker, Director of Sourcing and Development Organic Program of Dole Fresh Fruit International in San Jos & #233;, Costa Rica. “It is an educational tool, which increases transparency and thus consumer confidence in our products and in our brand,” Wielemaker said, in a statement.
Dole Unpeels Banana Website