E-mail marketing software provider Dynamics Direct has been acquired by Alterian, an international database marketing firm, the companies announced. The purchase of Dynamics Direct, headquartered in Valencia, allows for Alterian, based in London, to integrate e-mail and database marketing strategies to better serve clients. The acquisition immediately provides Dynamics Direct with an international distribution channel, said its President and Chief Executive Officer Jason McNamara. “Our customers will benefit from Alterian’s data modeling, visualization and analytical applications and will enjoy additional resources and infrastructure to better support and service them,” McNamara said. Dynamics Direct customer base includes clients such as Countrywide Financial Services, Princess Cruises and Marsh Affinity Insurance.
