Automotive mobile marketing company Gumiyo will partner with HomeNet Inc. to equip auto dealers with a single-click mobile Web marketing solution. Built on Gumiyo’s mobile marketing platform, the new service extends HomeNet’s Inventory Online (IOL) Marketing Suite to mobile phones, putting a dealership’s inventory and showroom directly into the hands of buyers. It enables dealers to connect immediately with in-market consumers, providing them with on-demand detailed inventory listings, vehicle photos and Carfax reports. HomeNet’s Inventory Online (IOL) Marketing Suite serves more than 12,000 automotive dealership locations throughout the United States and Canada, processing over 2.5 million vehicles each day. Now, consumers can access the dealer’s inventory via their mobile phones by keying a short Go Code (a simple keyword unique for each dealership) into the body of a text message and then sending it to 48696. The reply message that comes back includes information on the dealership and a mobile Web link to the dealer’s showroom. Go Codes can also be extended with the last eight digits of the vehicle identification number (VIN) or the dealer’s stock numbers to take a mobile consumer directly to a specific vehicle.
