Toys and games based on characters from children’s entertainment company Kabillion will be offered at restaurant chain uWink Inc. this spring. The cross promotion between the two companies begins at the inaugural uWink restaurant in Woodland Hills and expands later into restaurants in Hollywood and Mountain View. Woodland Hills-based Kabillion programming includes “I Got a Rocket,” “Bobby’s World,” and “Pet Alien.” uWink allows customers to order food, drinks, games and other digital media at their table through touch screen terminals. Partnering with uWink is a great way for Kabillion to expose its brand to its targeted demographic, particularly as new restaurants open across the U.S., said CEO Bill Schultz.
Kabillion, uWink Partner for Promotions