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Thursday, Mar 28, 2024

Karaoke On Demand

Burbank-based video on demand provider TVN Entertainment has announced a deal with Sound Choice, a provider of professional karaoke tracks and equipment, to be the exclusive distributor and sales agent for The Karaoke Channel. The service will be launched with an initial offering of 300-500 songs from Sound Choice’s extensive library of titles, which TVN will encode, transport and make available to its network of cable MSO and telecommunications affiliates. Karaoke Channel subscribers will be given access to the entire library of songs in either a free-to-consumer or SVOD model. For those affiliates choosing the SVOD model, TVN will support a free preview package to drive awareness and encourage sampling. Pricing is determined on a market-by-market basis. Genres of songs include: pop, modern rock, classic rock, country, R & B;/hip-hop, oldies, standards , show tunes and specialty. Additionally, TVN and Sound Choice will be rolling out a direct response merchandising offer which includes a karaoke microphone and mixer to enhance the on demand karaoke experience.

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