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Thursday, May 19, 2022

Natrol Expands to U.K.

Nutrition supplements manufacturer Natrol, Inc. announced Monday it had established a subsidiary in the United Kingdom in hopes of increasing its sales overseas. Chatsworth-based Natrol currently brings in less than 10 percent of its revenue from international sales and a commitment to the European marketplace is appropriate, said President and Chief Executive Officer Wayne Bos. “Establishment of Natrol UK Ltd. will allow us to pursue additional organic revenue growth overseas,” Bos said. “We will continue to support current distribution while capitalizing upon new opportunities.” Health and nutrition industry veteran Margaret Peet has been tapped to oversee the operations of the new subsidiary. Peet has 25 years experience in the industry, including starting up her own chain of health food stores and serving as a national sales director for GNC. She is a three-time winner of the UK Health Retailer of the Year. Peet “has a deep understanding of the UK marketplace and of the needs of the UK’s key healthy lifestyle retailers,” said Natrol founder and Executive Chairman Elliott Balbert.

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