Advertising Lucy St. George was appointed executive vice president for Inter/Media Advertising. St. George has more than 20 years of direct response advertising experience. Previously, she had been an executive vice president and managing director for Initiative Media North America. Prior to joining Initiative Media, she was sales manager with Direct Response Marketing. Health Care Matthew S. Gerlach was named senior vice president and manager for Kaiser Permanente. Gerlach oversees Kaiser Permanente Health Plan and Hospital operations for medical centers in Panorama City and Woodland Hills and medical offices in Bakersfield, Antelope Valley, Santa Clarita, Simi Valley and Thousand Oaks. Previously, he served as president and chief executive officer for Beverly Hospital in Montebello since 1995. Gerlach has been in the health care field for more than 20 years, focusing on information systems and technology, physician-hospital relations, community outreach and government relations and women’s health issues. North Hollywood-based IPC-The Hospitalist Company has appointed Mary Jo Gorman as vice president of medical affairs. Gorman will assume company-wide responsibilities including assisting IPC develop strategies that enhance clinical performance. She received her medical degree from Southern Illinois University School of Medicine and began practicing as a hospitalist in St. Louis in 1997, starting the first hospitalist practice in the region. Mortgage Lending Calabasas-based Countrywide Home Loans Inc. announced Debbie Rosen will head its B/C Lending Group as executive vice president of subprime lending. Rosen has served on the boards of the National Association of Mortgage Brokers and National Home Equity Mortgage Association. Previously, she was president of Home Equity Services for Associates First Capital Corporation and held management positions with Primerica Life Insurance Company and ITT Financial Services. The company also made the following appointments: Paul Abbamonto, named division executive vice president of Subprime Production; Rob Champion and Tom Wagner, former top producers in the B/C Lending Group, promoted to first vice presidents of Subprime Production for the company’s western and eastern divisions; and Mike Lamka named division executive vice president of subprime operations. He will manage the development and execution of policies and procedures for the processing, underwriting, funding and closing loans at the division’s subprime production centers. Real Estate Jim Thomson has been appointed vice president for NAI Capital Commercial. Thomson will focus on acquisitions, brokerage, consulting, portfolio management and capital markets. Previously, he was director of acquisitions with Limar Realty Group. He also served as area manager major property equities with Grubb & Ellis and was head of his own brokerage firm. Technology Chatsworth-based International Remote Imaging Systems Inc. (IRIS) has named John Caloz chief financial officer and vice president, finance. He will oversee the finance, human resources and management information systems functions of the company. Prior to IRIS, he was CFO for Synarc Inc. in San Francisco, senior vice president of finance and CFO for Phoenix International Life Sciences. Westlake Village-based CaminoSoft Corporation, a data storage and retrieval systems firm, has appointed Sam Hassabo as president. Hassabo has more than 27 years of executive experience in the information technology field. He spent the past two years as managing partner overseeing e-business with Cambridge Management Consulting. He also served as president and chief executive officer for Genesis Intermedia Inc.