Olympic gold medalist and 20-time World Champion swimmer Michael Phelps will be featured in a national campaign for PowerBar, according to the company. With the tagline “Power to Push,” the campaign is designed to offer a window into athletes’ minds as they battle physical and emotional barriers to reach their goals, reported Glendale-based PowerBar, a division of Nestle USA Inc. The campaign will include television, print and online advertising as well as event marketing and consumer engagement opportunities. The 30-second Phelps television commercial debuted March 12 on the Discovery Channel. It features the world-famous swimmer in the water amongst sharks, a metaphor for his foray into the 2008 Olympic Games in Beijing. The commercial will air on targeted sports programming through Fall 2008 including ESPN, TNT, and The Tour de France on Versus.
Olympic Medalist to Tout Power Bar