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Universal Studios to Get ‘Simpsons’ Ride

NBC Universal is adding a new “Simpsons”-inspired ride to its roster of attractions at Universal Studios Hollywood, the company announced Tuesday. The ride will feature Homer, Marge, Bart, Lisa and Maggie Simpson on a hybrid thrill and dark ride and live show “dreamed up” by Krusty the Clown. Universal is working with “Simpsons” creator Matt Groening and Executive Producer James L. Brooks on the attraction, which will also be added at Universal Studios Orlando. “The ride is designed to duplicate the “Simpsons” home-viewing experience, only at high speed and with lots of screaming,” Groening said in a statement. The attraction is scheduled to open in spring 2008.

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