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Wednesday, Oct 4, 2023

Valley Clothes Maker Teams with Lavigne

Van Nuys-based clothing manufacturer Jerry Leigh announced it has partnered with rock star Avril Lavigne to launch a new fashion line, Abbey Dawn. The apparel and jewelry will be sold exclusively at Kohl’s U.S. stores beginning in July. This is the first retail foray for Lavigne. “Following the success of Gwen Stefani’s Harajuku Lovers, tokidoki and our long-standing relationship with Disney, the partnership with the multi-talented Lavigne was a natural succession,” said Andrew Leigh, president of Jerry Leigh, in a prepared statement. With this partnership, the family-owned apparel manufacturer, established in 1962, expands an already extensive range of girl-power brands and licenses including Hannah Montana, High School Musical, and Supergirl.

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