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Monday, Mar 4, 2024

Warner Bros. Inks Licensing Deal with Italian Soccer Franchise

Soccer champion AC Milan has inked a licensing deal with Warner Bros. Consumer Products. Under the terms of the deal, Warner Bros. will develop a complete range of licensed products and venues such as restaurants and Internet cafes. Other Warner Bros. divisions, including Warner Bros. Entertainment and Time Warner, will also be involved in the licensing program. The program will be coordinated out of Warner Bros. offices in Milan, Italy.

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