Wedbush Sets Up Shop for Valley Clients By Jeff Weiss Contributing Reporter Los Angeles-based Wedbush Morgan has opened an office in Calabasas. Although the securities brokerage and financial services company has maintained a longtime presence in Los Angeles, this is its first location in the San Fernando Valley. Joe Rubinstein has been selected to head up the location. “We believe that there should be a presence in the Valley and the best way to do this is to hire good brokers,” said Wedbush vice president Dennis Dieb. “Our goal is to open a satellite out there with three or four good brokers. We want to find good people and eventually have it mature into a full-fledged branch.” Rubinstein is investment executive for the Calabasas satellite and presently is the sole broker working there, although Wedbush has tentative plans to expand. The 35-year-old Rubinstein worked for UBS as a financial adviser in its Woodland Hills office before joining Wedbush. Prior to UBS, he worked for Dean Witter and Smith Barney as a financial adviser. “I had heard good things and looked into the company, I contacted the company, I knew people that worked for the company and they were very receptive to expanding in the San Fernando Valley,” Rubinstein said. “I look forward to new relationships, strengthening those relationships and trying to structure and balance portfolios for others that use those types of services.” Rubinstein grew up in West Los Angeles attending the University of Arizona. He has worked in the securities brokerage business.