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50 Fastest Growing Private Companies 2017: Goldco Precious Metals

Woodland Hills CEO: Trevor Gerszt Growth Rate: 213% Investors with the gold bug have fueled Goldco Precious Metal’s 213 percent growth since 2014. Below, Chief Executive Trevor Gerszt shares how he manages a company in expansion mode. Growth Strategy: Provide investors and retirees with the best possible options to protect their retirement savings. There are too many companies out there trying to make a quick buck and it shows from their advertisements to their treatment of customers. The precious metals market isn’t a get rich quick market. Biggest Challenge: Finding people who are knowledgeable and passionate about the industry. It’s easier to teach someone who has a passion for gold and silver how to be a salesman than it is to teach a salesman about the precious metals industry. In many cases, our clients already know about the benefits of gold and silver, which is why they are contacting us. So our employees have to be at least that extra step ahead. Management Style: Relatively hands off. By hiring experienced, knowledgeable people and trusting them to do the work, it frees me to focus on growing the company. To maximize growth, you can’t be a micromanager. Outlook for 2018: Continue our rapid growth. But we also are expanding (beyond metals) into other areas of retirement investing such as digital currencies with our CoinIRA subsidiary. Growth Advice: The most important thing about any company is its culture. If you build a company that brings together talented and hardworking people who really enjoy what they’re doing, you create a corporate culture that is infectious, that people want to be a part of. Clients can sense whether someone is passionate about the job they do or whether they’re dissatisfied at work and just there to collect a paycheck. Creating a culture and work atmosphere that supports our employees is an investment in our human capital that pays many dividends. – Joel Russell

Joel Russel
Joel Russel
Joel Russell joined the Los Angeles Business Journal in 2006 as a reporter. He transferred to sister publication San Fernando Valley Business Journal in 2012 as managing editor. Since he assumed the position of editor in 2015, the Business Journal has been recognized four times as the best small-circulation tabloid business publication in the country by the Alliance of Area Business Publishers. Previously, he worked as senior editor at Hispanic Business magazine and editor of Business Mexico.
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