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Applebee’s Strikes Exclusive Beverage Deal with PepsiCo

Applebee’s Neighborhood Bar and Grill announced on Monday a new partnership with PepsiCo to serve an exclusive Mountain Dew flavor to customers of the Glendale-based restaurant chain.

“We are absolutely thrilled to bring Mtn Dew Dark Berry Bash exclusively into our restaurants and treat everyone to a new, one-of-a-kind Dew flavor,” Patrick Kirk, vice president of beverage innovation at Applebee’s, said in a statement. “A deep blue carbonated drink with dark berry flavors – yeah, it tastes like you’re surfing cosmic waves.”

The new soda will be available at 1,500 Applebee’s locations nationwide beginning this week, ahead of National Cheeseburger Day on Sept. 18, where guests can try the exclusive flavor alongside handcrafted burgers. A 30-ounce Mtn Dew Dark Berry Bash or other soft drink, paired with a burger and fries, will cost $9.99 during the weekend debut.

Shares of Dine Brands (DIN), the Glendale-based parent of Applebee’s, closed Tuesday down $1.75, or 2.18 percent, to $78.36 on the Nasdaq, a market that closed down a fraction of a percent.

Katherine Tangalakis-Lippert
Katherine Tangalakis-Lippert
Katherine Tangalakis-Lippert is a Los Angeles-based reporter covering retail, hospitality and philanthropy for the San Fernando Valley Business Journal. In addition to her current beat, she is particularly interested in criminal justice topics, health and science stories and investigative journalism. She received her AA in Humanities from Moorpark College in 2016, her BA in Communication from Cal Lutheran University in 2019 and followed it up with a MA in Specialized Journalism from USC in the summer of 2020. Through her work, Katherine aspires to help strengthen the fragile trust between members of the media and the public.
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