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Caitlin Hoffman: 20 in Their 20s (Young & Prosperous)

Transaction Manager CBRE Group Inc., Woodland Hills Age: 27 An associate in CBRE’s Brokerage Services department, she represents landlords and tenants in the Northern Los Angeles region. She has earned one of four spots in the brokerage’s Wheel Program, a one-year rotation where she cultivated expertise in several disciplines. Measurement of Success: Market share. Most Interesting Aspect of Job: The art of the negotiation. Personality on the Job: I’m fun and likeable, yet firm. How This Generation Is Different: We’re constantly connected and networking. Also, more efficient since we don’t have to literally mail letters of intent and lease documents. The lifespan of the deal is shorter. Biggest challenge? Time management, since the San Fernando Valley covers such a large geography. Learning to be more efficient and strategic with tours and client meetings coupled with our paperless environment truly empowers me to work from anywhere. Hello Starbucks! Attraction to Career: Getting to work in a combination of sales, finance and real estate. I knew I wanted to do something in real estate, but not lose the business acumen and finance component. Biggest Misconception About the Profession: Most of my friends still think I sell houses. Future Goal: Bolster my institutional agency portfolio in the central San Fernando Valley. Career Advice: Always be learning and don’t get hung up on any “deal killers.” There are always other ways.  Most Memorable Experience: At one of my listings, we downsized a large tenant and the way that the building laid out there was no access into the giveback space once the demising wall was up without adding a new set of doors. I had scheduled a 10,000-square-foot tour with UCLA, showed up a few minutes early only find out that the new doors into the suite hadn’t been cut in yet! There was a small janitors’ closet underneath the stairs that I found and the contractors had cut a hole through to the vacancy as a “back exit” for construction. It was essentially a crawl space with no lights – like something out of a horror movie – but it led into the suite. It wasn’t the most elegant tour with a prospective tenant, but we ended up signing a 10-year lease and selling the building, so it was worth it!

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