Camarillo’s CBD Pillow earlier this month launched its gel memory foam pillow with CBD-infused fabric. The company, which showcased its flagship product at the USA CBD Expo in Las Vegas from Feb. 13-15, hopes products like this get customers on the fence about CBD to make the jump and try it, according to a statement from the company earlier this month. CBD, or cannabidiol, is an active compound in cannabis that does not produce a “high.” It has been used to treat anxiety and chronic pain, the company said, but always through topical creams or edibles. The CBD Pillow retails for $99, available on the company website. Brookstone offers a similar product for $48, while Utah-based furniture and bedding company Malouf launched a similar CBD pillow at the same tradeshow. According to CBD Pillow’s website, the pillow has up to 170 milligrams of CBD in it; customers are encouraged to go to the company’s “Lab Testing Page” on its website, verifying its products have been analyzed by Botanacor, a third-party laboratory. The company’s products were tested as recently as Dec. 18. With CBD Pillow, micro doses of CBD are absorbed through the hair follicles and skin, the company said. Small amounts of CBD are prepared using microencapsulation, a patented process involving wrapping the drug in a “protective coating” and bonding it to fabric on the pillow. When the customer’s head hits the pillow and as it moves throughout the night, capsules burst to release CBD at even intervals for sleep regulation, according to the company’s statement. “We were searching for a safe, natural solution to help people get the rest they so desperately need, and we found that solution in CBD. With the CBD Pillow, we can now provide the highest quality CBD, in the easiest, least intrusive way, so that everyone can experience the benefits of CBD,” Michael Hughes, chief executive of CBD Pillow, said in a statement. “And with microencapsulation technology, we’ve pioneered a pillow that benefits everyone – from a seasoned CBD lover to a first-time tester.” CBD Pillow declined to be interviewed for this story. Max Simon, chief executive of Ventura-based cannabis educational organization Green Flower Media, has a dubious attitude when it comes to fabric-infused CBD products like CBD Pillow that are hitting the market. “You are starting to see other companies claim to infuse CBD into fabrics and clothes, although I don’t know a single person who has used one or validated that they have any actual benefit,” said Simon in an email to the Business Journal. “There is already so much debate about the value and effectiveness of ingested CBD. So now asking people to contemplate the value of a CBD fabric seems like a big stretch to me.”