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Friday, Aug 19, 2022
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Double Duty for Video Show

Scorpion, the online marketing agency in Valencia, has launched a YouTube series about its clients. The company hopes the series will work both as entertainment for the business-oriented audiences that watch CNBC, while also marketing client companies. In the unscripted “Get to Work,” co-hosts Michael “Bone” Sauer, Scorpion’s chief legal officer, and Jill Wilson, the company’s director of public relations, shadow a chief executive. In the first episode, which debuted Aug. 23, the pair visits Gent’s Place, an upscale membership-based barbershop chain headquartered in Dallas, and watch Chief Executive Ben Davis in action. The show runs about 16 minutes. Wilson said the agency produced the series to celebrate entrepreneurs who are “interesting characters and intriguing business people.” “It’s for anyone who’s interested in business,” she told the Business Journal. “We aren’t diving deep into numbers and revenues like ‘Shark Tank’ would, but the show tells you what drives the company.” On the marketing side, Gent’s Place is a franchise operation and the company is using the video “to attract future franchsiees because it’s a beautifully documented video about the owner,” Wilson said. The show also covers how chief executives relax. In the first episode, Davis blows off steam and demonstrates his leadership by staging a flag football game at the Dallas Cowboys training facility in Frisco. He obtained access to the venue because Cowboys owner Jerry Jones and former running back Emmitt Smith are investors in Gent’s Place. – Joel Russell

Joel Russel
Joel Russel
Joel Russell joined the Los Angeles Business Journal in 2006 as a reporter. He transferred to sister publication San Fernando Valley Business Journal in 2012 as managing editor. Since he assumed the position of editor in 2015, the Business Journal has been recognized four times as the best small-circulation tabloid business publication in the country by the Alliance of Area Business Publishers. Previously, he worked as senior editor at Hispanic Business magazine and editor of Business Mexico.
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