FloQast Inc. announced on Wednesday the launch of FloQast Studios, an entertainment operation that will create content for the accounting market.
The Sherman Oaks accounting software developer will debut its first show, “PBC” for free on Jan. 13 on the company’s social media sites, including Twitter, TikTok and Instagram. The six-episode series shot in a faux documentary style takes the viewer into the accounting department of a tech startup.
It stars Danny Trejo; Kate Flannery, who played Meredith Palmer on “The Office”; Creed Bratton, who portrayed a fictional version of himself on “The Office”; Christian Pierce, creator, writer and actor on the web series “The Real Bros. of Simi Valley”; and Internet personality, comedian and actress Brittany Furlan Lee.
FloQast Studios, also located in Sherman Oaks, will support the business goals of the company as an in-house arm of the organization and using content to recognize the often-underserved accounting community.
Mike Whitmire, chief executive of FloQast, said that the accounting community has lagged behind in both creativity and innovation, making for a shortage of familiar content that makes light of the many professional and personal obstacles that accountants know too well.
“That’s why we created FloQast Studios, to both speak to and recognize our core accounting audience, and also continue to fulfill our core company philosophy of being innovative, ambitious and fun when it comes to changing up established norms,” Whitmire said in a statement.
In addition to “PBC,” FloQast Studios will produce an assortment of content across a variety of digital mediums, including short video sketches, music and music videos, web mini-series, podcasts and even live performances.
Josh Sims, head of FloQast Studios, said that the venture brings his background in mainstream entertainment to an industry filled with stories to be told, laughs to be had and personalities to be featured. Prior to joining FloQast, Sims was in charge of creative development at Digital Riot Media, a studio developing and producing episodic and feature film content.
“I’m looking forward to tapping into a huge variety of interesting, creative ideas and hopefully energizing an industry that has gone unappreciated for far too long,” Sims said in a statement.