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Saturday, Jul 2, 2022

Former Disney Star’s Beverage Company Expands to East Coast

Caliwater, a cactus-based beverage company based in Encino, announced Tuesday plans to expand into East Coast retail spaces, hitting shelves at more than 30 new stores.

The company, launched earlier this year originally as an e-commerce brand, was co-founded by Oliver Trevena and Vanessa Hudgens, the star of Walt Disney Co.’s “High School Musical” movies.

The organic beverage, offered in flavors Ginger & Lime and Wild Prickly Pear, is now available in the beverage section of Village Super Market Inc. for $2.99 per can.

“We are so excited to expand to the East Coast, with one of the country’s top-respected retail entities. We are so thrilled to be able to continue to bring our cactus water beverage to new customers and clientele, a beverage that will truly benefit their daily lifestyle and diet with all of its health benefits and delicious, hydrating flavor,” read a statement from Trevena and Hudgens. “We appreciate Village Supermarkets sharing in our vision of this important functional beverage as the wellness landscape continues to evolve in the beverage category.”

Village Super Market, a New Jersey-based company, is a retail chain consisting of 29 ShopRite supermarkets, five Fairway Markets and three Gourmet Garage specialty markets located across New Jersey, New York, Pennsylvania and Maryland.

The East Coast expansion will bring the vegan, organic and non-GMO beverage to physical retail spaces on both coasts. The beverage is currently available on Amazon.com Inc.’s website and in Erewhon markets on the West Coast.

Katherine Tangalakis-Lippert
Katherine Tangalakis-Lippert
Katherine Tangalakis-Lippert is a Los Angeles-based reporter covering retail, hospitality and philanthropy for the San Fernando Valley Business Journal. In addition to her current beat, she is particularly interested in criminal justice topics, health and science stories and investigative journalism. She received her AA in Humanities from Moorpark College in 2016, her BA in Communication from Cal Lutheran University in 2019 and followed it up with a MA in Specialized Journalism from USC in the summer of 2020. Through her work, Katherine aspires to help strengthen the fragile trust between members of the media and the public.

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