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Wednesday, Nov 29, 2023

IHOP Introduces Melts to Reach Dinner, Lunch Customers

As part of an effort to appeal to lunch and dinner consumers, IHOP announced Monday that it has launched a new line of sandwich melts on its all-day dine-in and to-go menus.

“The introduction of our new Hand-Crafted Melts menu, featuring delicious and versatile sandwiches to enjoy with friends and family at your local IHOP, on-the-go, or at home, is a part of our ongoing commitment to our lunch and dinner menu,” Kieran Donahue, chief marketing officer of IHOP, said in a statement.

The Glendale-based chain has marketed its non-breakfast options since 2018, when the restaurants were temporarily renamed the International House of Burgers to promote its lunch and dinner menu offerings. The new “Hand-Crafted Melts” sandwich campaign debuted seven new items that can be ordered all day, with toppings including ham with eggs and pulled pork with macaroni and cheese.

“Additionally, we are continuing to look for ways to provide delicious, craveable dining options to guests at home, reflected in great success in our off-premise sales, which is currently more than 25 percent of our total business,” Donahue’s statement continued. “With off-premise menu options being a key component in our innovation strategy, melts are the perfect addition to the portable, convenient and diverse lineup of afternoon and evening daypart offerings to our core menu.”

Shares of IHOP parent company, Dine Brands (DIN), closed up $3.04 Tuesday, or 3.77 percent, to $83.74 on the New York Stock Exchange while the Dow closed up a fraction of a percent.

Katherine Tangalakis-Lippert
Katherine Tangalakis-Lippert
Katherine Tangalakis-Lippert is a Los Angeles-based reporter covering retail, hospitality and philanthropy for the San Fernando Valley Business Journal. In addition to her current beat, she is particularly interested in criminal justice topics, health and science stories and investigative journalism. She received her AA in Humanities from Moorpark College in 2016, her BA in Communication from Cal Lutheran University in 2019 and followed it up with a MA in Specialized Journalism from USC in the summer of 2020. Through her work, Katherine aspires to help strengthen the fragile trust between members of the media and the public.

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