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Friday, Sep 22, 2023

Lief Labs Signs Green Tea Partnership

Lief Raws, a division of Valencia-based dietary supplement manufacturer Lief Labs, has entered a licensing partnership that will enable it to be the distribution and sales arm for CellFlo6, a green tea extract.

Financial terms of the agreement were not disclosed.

The development of Lief Raws came as a result of customer and vendor feedback about how the division could help fill voids in the market of the nutraceuticals industry, according to Lief Raws Senior Sales Executive Tito Sanchez.

“As part of this vision for Lief Raws, we are very excited to partner as the distributor of CellFlo6 to be able to bring this clean-label ingredient to brands seeking plant-based formulation options for a vast range of potential applications, including functional foods and gummies, energy and endurance, workout, weight management, RTD and recovery, among other areas,” Sanchez said in a statement.

According to Lief Raws, the partnership with CellFlo6 management is representative of the division’s strategy to “offer plant-based formulation options and ingredients for non-plant-based nutraceutical applications and areas of performance.”

Antonio Pequeño IV
Antonio Pequeño IV
Antonio “Tony” Pequeño IV is a reporter covering health care, finance and law for the San Fernando Valley Business Journal. He specializes in reporting on some of the biggest names in the Valley’s biotechnology sector. In addition to his work with the Business Journal, Tony has reported with BuzzFeed News on the unsupervised use of Clearview AI, a controversial facial recognition technology. Tony, who also conducts freelance reporting, graduated from the USC’s Master of Science in Journalism program in 2021. He is in his fifth year as a journalist as of 2021.

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