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Friday, Jul 1, 2022

Loop’s Many Partners on Growth Path

Loop Media Inc. has announced three new partnerships in the past month.The Glendale short form video distributor has inked deals with Switch Inc., a Canadian telecom service provider; to make its music video app available through Amazon Fire TV; and expansion of its services into the home via distribution partnerships with multiple leading Android TV-based platforms.Loop Media distributes its library, which includes music videos, sports highlights, movie trailers and other content, to restaurants, bars, casinos, cruise ships and other public venues and   apps available for iPhones and Android products.The Switch deal, announced on Jan. 12, helps expand Loop Media’s content into Canada, where the company has a satellite office in Toronto. Switch is based in Edmonton, Alberta.The San Fernando Valley company will provide its curated channels featuring music videos and other short-form content to Switch’s new Canadian television platform. Financial terms of the agreement were not disclosed.Loop said that through this partnership, Switch will be able to complement streaming companies such as Netflix Inc. in Canada with a homegrown focus. Loop’s music video channels include content from Canadian artists, as well as a source for curated music videos that are currently lacking in Canada, the company said.With the Amazon Fire TV partnership, the company said its music video app includes 19 curated music channels as well as playlists curated by mood, genre and charts. Consumers can also find specific videos.Chief Executive Jon Niermann said the company was excited to share a curated music video experience with Amazon customers with the Loop app.“If you have a Fire Stick in your home or business, you can fire up Loop and start those music video viewing parties,” Niermann said in a statement.The Android-based TV platforms deal brings Loop’s content to AT&T TV, Hisense Group, JVCKenwood Corp., Philips, Sharp Corp., Sony Corp. and TCL Technology televisions.“We’re on a clear path to entertain every household around the world with our music videos, and this latest rollout of the Loop app for Android TV represents our biggest platform expansion to date,” Liam McCallum,  a co-founder of Loop Media, said in a statement. “Our cross-platform strategy ensures fans can watch their favorite music videos no matter what device or TV they own.”

Mark Madler
Mark Madler
Mark R. Madler covers aviation & aerospace, manufacturing, technology, automotive & transportation, media & entertainment and the Antelope Valley. He joined the company in February 2006. Madler previously worked as a reporter for the Burbank Leader. Before that, he was a reporter for the City News Bureau of Chicago and several daily newspapers in the suburban Chicago area. He has a bachelor’s of science degree in journalism from the University of Illinois, Urbana-Champaign.

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