Megatrax recognized its 30th year in business this spring by unveiling an improved website, a new logo and a newly developed artificial intelligence-powered music search platform called Simpli.The North Hollywood independent production music library and custom music house spent two years on its new website, which it said puts the creative music user front and center. The revamped website carries a new tagline, “Greatness through Simplicity.” Company co-founder and President Ron Mendelsohn said the Megatrax team was excited to unveil the new website and other innovations.
The new site represents the largest and most ambitious initiative in the company’s history and promises to be a game changer for the production music industry, Mendelsohn said.
“Throughout our history, we have consistently been a leader in innovation and new technologies,” he added in a statement. “Our new site is the latest and most important manifestation of that legacy, and we are so excited to finally be able to make it available to our clients in helping them to spark their creativity and provide a soundtrack for the world’s content.”The Simpli music search platform ends the days of a music supervisor, filmmaker or home studio content producer spending hours trawling through thousands of tracks trying to find something that sounds like the reference they are seeking, the company said in a release.
Driven by artificial intelligence, Simpli has the ability to analyze any audio reference and then deliver the closest matches to the seeker – in just seconds – from the Megatrax library of more than 200,000 plus tracks, it added.
James Clarke, Megatrax’s director of marketing, said the new website was more than just a cosmetic overhaul but created a platform offering new functionality, including the AI-based audio matching search technology.
The entire system was rebuilt from scratch and included re-tagging every track in the Megatrax library.
“These innovations will go a long way toward fulfilling our core mission – to help our clients find the right track quickly and effortlessly,” Clarke said in a statement.