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Peacock Unveils a Few Details

NBCUniversal revealed at an investor’s conference last month new information regarding its streaming platform Peacock, including pricing tiers, launch dates and programming. NBC’s entry into the streaming wars will launch in April for Comcast cable subscribers and July 15 for everyone else. It will be available in three tiers: Peacock Free, a no-charge, ad-supported version with limited programming; a complete, ad-supported version that is free for existing Comcast subscribers and $5 for new customers; and Peacock Premium, an ad-free version which costs $10 a month. The free tier will offer more than 7,500 hours of content, including hits from the NBC vaults, including sitcoms “The Office” and “Parks and Recreation.” Also, there will be feature films from Universal Studios, DreamWorks Animation, Focus Features and Illumination. The streaming service will air original programming series, including “Dr. Death,” based on the true-crime podcast and starring Christian Slater and Alec Baldwin; “One of Us Is Lying,” based on the New York Times best-selling young adult mystery-thriller; and “Brave New World,” based on the novel by Aldous Huxley and featuring Alden Ehrenreich and Demi Moore. Users will also be able to tune into “virtual channels,” an extension of the cable TV model adjusted for streaming. These channels will exclusively air specific tracks of NBC programming, such as “Saturday Night Live” or “Law & Order” episodes. Peacock will be the fourth new streaming service to hit the market since November, following Apple TV+, Disney+ and HBO Max, which will come out in May. Each will compete with Netflix, Amazon Prime and Hulu for subscriptions. NBCUniversal, based in New York and with West Coast operations in Universal City, is owned by Comcast Corp.

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