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Roman Pizza To Pop Up at Americana

Richard Rosenfield, an original co-founder of California Pizza Kitchen Inc., plans to open Roca, an elevated fast-casual interpretation of Roman-style pizza, with a pop-up experience at the Americana at Brand in Glendale on Memorial Day weekend.Opening May 28, the pop-up will serve as a prelude to two brick-and-mortar Roca locations set to open this fall – the Americana location, taking over the former Tsujita restaurant at 769 Americana Way, as well as a storefront in Caruso’s Marina del Rey development Waterside. During the pop-up operation, guests will enjoy a limited menu of pizzas with outdoor patio dining and cuts or pans to-go, with delivery options available in the coming weeks via third-party apps Caviar and DoorDash.The full menu, available when the stores open later this year, will combine imported ingredients with locally sourced produce. Items feature traditionally topped pies such as barbeque chicken – similar to what launched California Pizza Kitchen to stardom – as well as seasonal items like squash blossom and asparagus puree.

The pies are cooked in a specialty oven, imported from Rome, that cook the dough with a crisp bottom and honeycomb texture. The artisan dough requires three days to make.“I have always been a lover of pizza – whether it’s deep dish in my hometown, crispy New York-style, and California’s creative interpretations – but when I tried ‘al taglio’ for the first time in Rome a decade ago, I knew it was something I wanted to bring to the states and elevate with California’s fresh ingredients,” Rosenfield said in a statement.After 25 years co-leading CPK, which he sold in 2011, Rosenfield developed other dining concepts, including the downtown seafood restaurant Bottlefish, which permanently closed last March due to the pandemic.

The name is meant to celebrate the Roman origin of “al taglio” or “by the cut” style of pizza (“Ro”) with a California ethos (“ca”).

Katherine Tangalakis-Lippert
Katherine Tangalakis-Lippert
Katherine Tangalakis-Lippert is a Los Angeles-based reporter covering retail, hospitality and philanthropy for the San Fernando Valley Business Journal. In addition to her current beat, she is particularly interested in criminal justice topics, health and science stories and investigative journalism. She received her AA in Humanities from Moorpark College in 2016, her BA in Communication from Cal Lutheran University in 2019 and followed it up with a MA in Specialized Journalism from USC in the summer of 2020. Through her work, Katherine aspires to help strengthen the fragile trust between members of the media and the public.
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