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Software Helps Teams Collaborate

Marketing collaboration software developer Loomly finished up last year with triple-digit growth and revenue surpassing $2 million. The Studio City tech company’s co-founder Thibaud Clement attributed the growth to serving a large market; having customers actively seek out the company’s services; and doing a lot of work in terms of customer acquisition and customer service. “All of them combined leads to triple-digit growth,” Clement said. Clement and his wife Noemie started Loomly in 2016. The company has seven employees, all of whom work remotely. “Everyone works online, which is pretty funny when you think about it,” Clement said. “We make a collaboration tool and we work remotely through this kind of tool.” Loomly’s software is used by marketing professionals. It allows for collaboration among marketing teams for 4,000 clients. For instance, Clement said, if the client has a Facebook, Instagram or LinkedIn account, the software allows marketers to invite other team members to create posts for the social media sites. “You could then approve it and you will be able to distribute the posts through a channel and respond to any comments that you get and be measured by how many likes and shares you get,” he added. According to G2, a website for software reviews written by people who purchase and use it, Loomly had a rating of four and half out of five stars based on 299 reviews. Sarah Ottino, marketing coordinator for PaintLine and WireLine, two brands owned by Merchandising Systems Inc. in Menlo Park, said that she could not get through her workday without Loomly. “My boss was extremely impressed with our implementation of this software, and Loomly has helped our company to become more organized and collaborate better as a team,” Ottino said in a statement. “It has been so popular in our company that our external ad agency has even begun suggesting it to other clients.” The tech startup looks to add more platforms in 2020 that will allow clients to use Loomly in conjunction with other platforms. For instance, Loomly was integrated with an online photo bank with free high-definition pictures. So, when creating a new post inside Loomly, one can search for and import any image from the photo bank without leaving Loomly, Clement said. “That makes the whole process much faster,” he added.

Mark Madler
Mark Madler
Mark R. Madler covers aviation & aerospace, manufacturing, technology, automotive & transportation, media & entertainment and the Antelope Valley. He joined the company in February 2006. Madler previously worked as a reporter for the Burbank Leader. Before that, he was a reporter for the City News Bureau of Chicago and several daily newspapers in the suburban Chicago area. He has a bachelor’s of science degree in journalism from the University of Illinois, Urbana-Champaign.
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