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Warner Bros. Unveils a New Logo

More than 500 employees of Warner Bros. Studios gathered last month to see the unveiling of the new logo on the water tower at the studio lot. Chief Executive Ann Sarnoff, assisted by a tuxedo-clad Bugs Bunny, dropped a drape to show off the new logo that is a modernization of the iconic Warner Bros. shield that has been part of the Burbank’s studio visual identity since its founding in 1923 in Hollywood. The unveiling took place on Nov. 13. The water tower is 133 feet tall and among the most recognizable sights on the Burbank skyline. The logo emblazoned on the tower’s side is 20 feet high and 16 feet across. As the company approaches its centennial, it was thought to be a good time to take a look at its brand, what it stands for and the values it represents, Sarnoff said. “We know that a strong brand gives us not just a roadmap but a sense of purpose,” Sarnoff said in a statement. “It puts our feelings of pride into words. And it helps us communicate who we are to our employees, our creative and business partners, and our fans around the world.” The new shield logo is expected to begin appearing on screen early in the new year. The logo revealed in November is a temporary wrap on the water tower, which will be repainted, a process that is expected to take four to six weeks. Along with the new logo, Warner Bros. also introduced a new mission statement and brand position. The mission statement, “To be the world’s leading creator and distributor of extraordinary entertainment by partnering with the world’s most inspiring storytellers” shows the studio’s commitment to creating quality content across all media and platforms for a global audience. Its brand position is summed up as “We believe in the power of story.” While Warner Bros. has been telling stories and entertaining audiences for nearly 100 years, the studio does not do it alone, Sarnoff said. “From the beginning, we’ve worked with the world’s best storytellers and helped them bring their visions to life,” she said in her statement. “It’s their unique genius that connects and inspires us, that introduces us to new ideas, takes us to new places, and reshapes the way we see the world. They are the heart of everything we do.”

Mark Madler
Mark Madler
Mark R. Madler covers aviation & aerospace, manufacturing, technology, automotive & transportation, media & entertainment and the Antelope Valley. He joined the company in February 2006. Madler previously worked as a reporter for the Burbank Leader. Before that, he was a reporter for the City News Bureau of Chicago and several daily newspapers in the suburban Chicago area. He has a bachelor’s of science degree in journalism from the University of Illinois, Urbana-Champaign.
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